International Operations
Our overseas debut was in 1978, when we established a presence in Taiwan. Today, our overseas security services business encompasses operations in 13 countries and territories, through which we extend diverse services and products, notably on-line security systems with emergency response services, customized to reflect local market needs.
Operations in each market
Publicly listed Taiwan Secom, the largest security services company in the Taiwanese market, offers a broad lineup of services and products, ranging from home security to safety management systems for large-scale facilities. Taiwan Secom is also actively introducing cloud, AI, IoT and other advanced technologies to further enhance service quality.
Operations in the ROK are spearheaded by S1, which is also publicly listed and the leading company in the local security services market, and include the provision of a wide variety of security services and building solutions, centered on on-line security systems. S1 continues to garner praise from customers for its swift emergency response services, which it provides through a network of approximately 760 emergency depots, underscoring growth in subscriber numbers.
In the PRC, we have created an extensive security services network encompassing bases from coastal to inland cities, through which we are working to further expand sales.
In Southeast Asia, SECOM Group companies in Thailand, Malaysia, Singapore, Indonesia and Vietnam strive to boost sales and promote local acceptance of on-line security systems.
We have steadily expanded our presence in Turkey since commencing operations in the country in 2019. Today, we extend security services, including safety management systems, to a diverse array of customers.
Having set forth a policy of being the leading provider of premium security services tailored to advanced needs in Australia, we offer high-grade services, including large-scale systems integration, to customers ranging from private-sector companies, including prominent financial institutions and large commercial facilities, to government agencies. We also extend security services, as well as maintenance and inspection services, in New Zealand, where our high-performance surveillance camera systems enjoy particularly solid support from customers across the spectrum, from major supermarkets to financial institutions.
Subsidiary Secom plc delivers high-grade on-line security systems and other security services across the United Kingdom. The company has built a robust reputation, earning the trust of government agencies, and of leading financial institutions and major corporations. In July 2024, the company also entered the Irish market.
Expanding operations in growing markets
With the aim of ensuring sustainable growth going forward, we are broadening our operations in promising overseas markets. We are currently working to increase the percentage of consolidated net sales and operating revenue accounted for by overseas security services to more than 10%. Particularly in Asia, which is home to rapidly growing wealth and middle classes, our focus is on creating services that better reflect local market needs, improving service quality by actively promoting the hiring and training of local staff, and stepping up marketing to raise awareness of the SECOM brand.
At our innovation centers in Shanghai and Bangkok, we are incorporating advanced technologies to develop systems that respond to market needs, as well as to foster highly skilled engineers. A key recent achievement is the development of a highly convenient security system that employs smartphones. In the PRC, we also developed a platform for the digitization of security services and expanded our service menu.
We are also expanding the provision of highly convenient cloud-based interactive security systems, currently available in the United Kingdom, Thailand, Singapore, Malaysia, Indonesia and Vietnam, which enable system operation and the confirmation of images using a smartphone app, heightening user convenience. In addition, we are looking to offer these services in other countries and territories. In Thailand, we are conducting an advertising and publicity campaign featuring a well-known local actor to bolster awareness of the SECOM brand, in addition to analyzing accumulated customer data to formulate optimal proposals, thereby improving the effectiveness of sales efforts and enhancing customer satisfaction. In March 2024, we released SECOM Smart Security Care, a monitoring service for senior citizens, in response to declining birth rates and the aging of the population, a key social imperative in Thailand.
In another initiative, we are actively promoting business alliances and M&As to expedite the expansion of our overseas operations by building new foundations for growth and realizing synergies over the medium to long term. We recently invested in Eagle Eye Networks and Brivo, leaders in, respectively, video surveillance as a service (VSaaS)*1 and access control as a service (ACaaS),*2 in the United States, and are working to leverage the advanced technologies and unique solutions of both companies, primarily in overseas markets.
By further popularizing our distinctively SECOM security services in the countries and territories in which we operate, and by expanding into new geographic and business areas, we will also seek to establish ANSHIN as a universally recognized term synonymous with peace of mind.
- *1 VSaaS enables users to access, manage and analyze video surveillance information in the cloud.
- *2 ACaaS enables users to control and manage on-premises access control devices in the cloud.