Feature
What Drives SECOM to Build and Maintain a Rugby Team?
In 2016, SECOM officially recognized its employee rugby club, SECOM RUGGUTs, as its corporate symbolic team. This recognition was positioned as one of the catalysts to further accelerate SECOM's efforts in the promotion of sports and event security with “safety and peace of mind.” SECOM supports SAYAMA SECOM RUGGUTs with the aim of contributing to society through sports.
Established in 1985, SECOM RUGGUTs is composed of employees who share a passion for both their professional roles and competitive sports. The team has been consistently pursuing excellence under the motto of balancing work and sports, embodying SECOM's spirit of continuous challenge and innovation.
Rugby's straightforward, relentless forward-driven mentality mirrors SECOM's corporate culture, making SAYAMA SECOM RUGGUTs a symbol of the company. The sport's demanding nature requires players to push their limits, work cohesively, and maintain unwavering focus—qualities that are equally essential in the physical security industry. By supporting a rugby team, SECOM not only promotes physical fitness and camaraderie among its employees but also reinforces the principles that drive the company's success.
In the 2024-25 season, SAYAMA SECOM RUGGUTs made their debut in Japan Rugby League One, Japan's premier professional rugby competition. Competing in Division 3, the team quickly demonstrated their strength by finishing second out of six teams—an impressive achievement that earned them the right to compete for promotion to Division 2.
Although the team narrowly missed victory in the promotion match, their achievement, especially in the inaugural season in Japan Rugby League One, is a testament to the team's diligent preparation, unity, and the kind support from SECOM employees.
SECOM has contributed to the promotion of sports and the “safety and peace of mind” of event venues as an official partner of the Rugby World Cup 2019 and the Olympics and Paralympic Games Tokyo 2020. Through its experience supporting these major events, SECOM has reaffirmed the importance of contributing to society through sports and continues to advance related initiatives.
The designation of SAYAMA SECOM RUGGUTs as a symbolic team of SECOM serves as a stepping stone to further accelerate these efforts. Supported by the entire company, the team is expected to play a role in spreading the values of “safety and peace of mind” through sports—both within SECOM and across society. SAYAMA SECOM RUGGUTs continues to grow as they aim for success in Japan Rugby League One. SECOM remains committed to supporting their challenges while promoting activities that inspire society through sports.
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In 2003, before the Top League season began — Japan's former corporate rugby competition that preceded today's professional Japan Rugby League One — the team's name was selected through a company internal contest. Out of more than 400 submissions, one name stood out: RUGGUTs.
The name is a coined word combining “rugger”—a term that refers to rugby itself—and “guts”, symbolizing “determination” and “drive”. The team's name reflects the team's identity as a group full of fighting spirit, true to SECOM's culture.
*Please note that the designs and logos may be changed.
He is a male Doberman, born in Saitama Prefecture, Japan. Dobermans have long been known as smart and courageous dogs that have long served as guard dogs. His swift, powerful running and sharp sense of smell—never allowing a target escape—perfectly reflect the rugby style of the SAYAMA SECOM RUGGUTs. If you happen to see Rugguts-kun at a match venue or event, be sure to show him some love!
