SECOM launches the “Home Defense Project” with brand ambassador Shohei Ohtani. As the new commercial “Cherished Things” airs nationwide starting August 17, a social media campaign invites the public to share their own ‘Cherished Things’
SECOM CO., LTD. (Headquarters: Shibuya, Tokyo; President: Yasuyuki Yoshida) will launch a new initiative titled the “Home Defense Project” on Sunday, August 17, in collaboration with Shohei Ohtani, who has served as the company’s ambassador since March.
This project was inspired by Ohtani’s recent experience of welcoming a new family member, which deepened his desire to protect the irreplaceable space—his home—where he and his loved ones can feel truly safe with peace of mind.
As the first phase of the project, SECOM will begin airing a new commercial titled “Cherished Things” nationwide on August 17. In the commercial, Ohtani traces his “cherished things” through photographs of invaluable treasures. Displayed across a wall, these include everyday essentials such as food and exercise equipment, as well as meaningful items such as his first baseball glove that supported his challenges. The photographs reflect memories that have been deeply etched into the heart of a man who continues to push forward in his journey. With the tagline, “I’m living with the things I cherish,” the commercial illustrates SECOM Home Security’s commitment to protecting what matters most to each individual, delivering safety and peace of mind to households across Japan.
As the second phase of the project, SECOM will launch a social media campaign on Sunday, August 17, inviting users to share photos of their own “cherished things” on X (formerly Twitter) using the hashtag #わたしのたいせつなもの. Participants are encouraged to reflect on what they value and to raise awareness of the importance of protecting those things in daily life. Participants who submit a post will be entered into a prize draw to win either an original SECOM key case or a ¥5,000 Amazon gift card.
Please stay tuned for future content aimed at raising awareness around home security and crime prevention. (Details will be announced at a later date.)
Special Website for the “Home Defense Project”:
https://www.secom.co.jp/special/home-project/
Commercial Overview
Video Release: Thursday, August 14, 2025
TV Broadcast: Sunday, August 17, 2025
Broadcast Area: Nationwide (Japan)
Ad types:
‘Cherished Things’ 30-second version: https://ad.secom.co.jp/home_cm30
‘Cherished Things’ 15-second version: https://ad.secom.co.jp/home_cm15
You can watch the ads on the SECOM official YouTube channel, ‘SECOM TV.’
Commercial Story
The wall is covered with countless photographs—images of sunflower seeds, a pile of boiled eggs, everyday tools—simple items that blend seamlessly into daily life. Among them are treasured mementos like a pair of goggles filled with memories made with his friends, and a hand-me-down glove that supported his early challenges. Photos of the sky after a victorious day game and a medal gifted by fans represent shared experiences that transcend personal ownership. As he continues to pursue his dreams, Ohtani pauses to reflect and realizes just how many “cherished things” he wants to protect. Gazing at the photos, he is reminded of the value of being surrounded by what truly matters. “I’m living with the things I cherish.” This message embodies SECOM’s commitment to supporting all those who continue to challenge themselves, and to providing a safe and secure environment where their most valued possessions are protected. The commercial concludes with Ohtani’s narration: “SECOM—Have you got it?”
Making Of & Interview Video
This includes behind-the-scenes footage from the commercial shoot and a special interview with Shohei Ohtani. In the interview, Ohtani shares his thoughts on what he considers cherished—from childhood to adulthood—and reflects on the importance of feeling secure at home while continuing to pursue his goals.
Making Of & Interview Video: https://ad.secom.co.jp/special_making
“Cherished Things” Campaign Overview
Application Period: August 17–August 31, 2025, 23:59 JST
Prizes and Number of Winners:
| Type of Prize | Prize Details | Number of Winners |
|---|---|---|
| Prize A: | “Home Defense Project” Crime Prevention Awareness Goods SECOM original key case | 30 winners |
| Prize B: | ¥5,000 Amazon gift card | 20 winners |
How to Apply:
Please follow the steps below via X (formerly Twitter) during the campaign period:
1. Follow SECOM’s official X account (@SECOM_jp)
2. Post a photo of your “cherished thing” along with a short comment
3. Make sure your post includes the following:
- Desired prize (Prize A* or Prize B) * Prize A is limited to residents of Japan.
- Hashtag: #わたしのたいせつなもの
- Mention: @SECOM_jp
Posts for the prize draw must be set to “public” to ensure eligibility. Private posts will not be considered for entry.
Campaign Details: https://www.secom.co.jp/special/home-project/campaign/
Winner Announcement:
Winners will be contacted via DM on X in September 2025.
Prize A: Shipping form must be completed by October 31, 2025
Prize B: Amazon gift code will be sent via DM
Cast Profile
Shohei Ohtani
Born in Iwate Prefecture, Japan in 1994, Shohei Ohtani stands 193 cm tall and weighs 95 kg. He is a right-handed pitcher and a left-handed batter. In 2012, Ohtani was drafted in the first round by the Hokkaido Nippon-Ham Fighters. After joining the Los Angeles Angels in 2018, he was awarded the American League MVP award in 2021. In 2023, he became the first Japanese player to win the AL home run title, as well as the first player in history to be voted for the AL MVP award unanimously for the second time. In 2024, he moved to the Los Angeles Dodgers, becoming the first player in Major League Baseball history to achieve the record of ‘50 home runs and 50 stolen bases.’ Ohtani has also earned the National League MVP award three times in two consecutive years.